Amul vs Britannia Cookies War

Britannia and Amul are currently involved in the ‘Cookies war’. Anand Milk Union Limited (Amul) recently launched butter cookies – has accused other biscuit manufacturers in the Indian market of allegedly producing butter cookies for the Indian market that contain more vegetable oil than real butter.  Amul recently released an ad, claiming that other biscuit manufacturers used just 0.3-3% butter and 20-22% vegetable oil in their cookies.

Bournvita Inner Strength

Bournvita has launched a new ads this month that focuses on a unique sports relationship of a grandmother and her granddaughter. Cadbury Bournvita malted drink debuted in 1948 in India, the same year Cadbury India was established. In India, India’s health food drinks category is valued at Rs 6,500 crore, growing 12% a year by volumes and 9% by value. The market share of Horlicks and Boosts value is 53.8 in FY19 (Nielsen, 2019). Bournvita market share is around 15.2% and Pediasure and Ensure market share is around 9.2%.

This new ad communicates that times have changed and children need a special strength to overcome hurdles. Bournvita, gives kids with inner strength formula that gives strong bones, muscles and an active brain.

Surf Excel Holi Ad – Colours Bring Us Together

Surf Excel’s youtube and facebook ad titled ‘Rang Laaye Sang’ (colours bring us together) shows a little girl in a bicycle get stained with colours to pretect her Muslim friend who has to go to a nearby mosque to offer namaaz. The ad ends with the boy entering the mosque, in a pristine white kurta-pyjama, and promising the girl he’ll join in the celebrations soon after.

This ad also received some negative comments like it is promoting “love jihad” and others questioned the logic of the ad as namaaz can be offered at home too. Some others were irked by Holi colours being compared to ‘daag’. A few even asked Hindustan Unilever, the company which owns Surf Excel, if they would reverse the gender in the ad and show it differently. However, many online came forward to laud the brand for its advertisement and said Holi has always been a festival for all and the ad truly reflects what it means to be in India, slamming people who tried to promote hate online.

Colgate ‘andar se strong’ moment

Colgate-Palmolive andar se strong (inner strength) campaign was first rolled out in Nov 2018 featuring Deepika Padukone. Conceptualised by Redfuse Communications, the campaign comprises two ad films. In one TVC, Deepika Padukone and her mother are seen talking about what makes her strong from within. The other shows a small girl demonstrating her inner strength through a confident smile as she joins a group of boys in a game of football. In this campaign, we wanted to highlight that inner strength is most important to experience life to the fullest. Both the TVCs focus on ‘Andar se Strong’ stories but manifest in different ways.

Johnson & Johnson’s New Ad Baby Powder is Pure and Safe

Times of India Chennai published half page ad on March 2, 2019 try to confirm that their talc is safe. Johnson & Johnson was alleged that there were traces of asbestos, a carcinogen, in its baby powder in US last year. This half page communicates that Government lab tests confirm JJ baby poser is asbestos-free.

Jio Valentines Day Twitter Post

Bharti Airtel, Vodafone, and Idea were mocked by Reliance Jio, India’s top telecom provider with a valentines day post on Twitter. The Jio SIM was made available for purchase in September 2016 which uses 4G technology. Usually at that time 4G was available at slot 1 and other sim was made to move to slot 2.

Idea Cellular wrote to Jio, ”Same to you! Nice to know that love is in the air today”, while tagging and Airtel Vodafone in its tweet. Vodafone on the other hand posted a GIF which read “Let’s all #BeSuper this Valentine’s day” where it tagged Airtel, Idea and Jio in its tweet.

Perfetti Van Melle India Launches Centre fresh Mints – Brand Extentions

Perfetti Van Melle India is the market leaders in certain categories of confectionaries like gums and jellies. Some of Perfetti’s famous brands are Mentos, Chupa Chups, Alphenliebe, Centrefruit, and Centre fresh. Perfetti recently launched Centre fresh Mints, which provides instant fresh breath benefits like centre fresh gums. Perfetti for the first time extending centre fresh brand  to non-gum segment like mint candy segment. The launch is backed with campaign on TV, extensively on Digital medium and strong visibility for retail stores.

Centre fresh Mint ad campaign “Hello Waali Mint” highlights that life shows pleasant surprises every now and then like meeting a girl on the street etc. and it is necessary to keep fresh breath handy. First part of the ad shows boy meeting a girl in library, second scenario they show a girl meeting a boy in dance party, third scenario they show meeting happing in a lift and the boy popping in the Centre fresh mint.

https://www.youtube.com/watch?time_continue=1&v=WczcCTWdxjE&feature=emb_logo