Today's Times of India newspaper has one full page Ford Ecosport ad which features Augmented Reality content. It uses Layar the world leader in mobile augmented reality and interactive print apps. Augmented Reality (AR) is the layering of media (video, music, text, picture, graphics, animation) on top of a live video feed or real world environment in real time to create an interactive experience.
The mobile AR world consists largely of two different types of experiences: geolocation - and vision-based augmented reality. Geolocation-based AR uses GPS, compass and other sensors in a user's mobile phone to provide a "heads-up" display of various geolocated points-of-interest. Vision-based AR uses many of these same sensors to virtually display digital content in context with real-world objects - such as, magazines, postcards or product packaging - by tracking the visual features of these objects.
To view the AR add first we need to download the layar app. Then open the layar app in your mobile phone and focus on the red ford vehicle show in the print ad. The AR image will pop up showing various Indian cities. Click on Chennai then you can see 8 important places in Chennai like Ennor pier, Huddleston garden, PoonamalleI barracks, Thalanakuppam pier, Chembrabakkam lake, lake of Roading, Sadras kalpakkam and Thiruneermalai. Picture of each location also given. You have to rotate your self (360 Degree) to see all these points in your mobile phone.
The participants need to post the unexpected location of the city to win Ford Ecosport.
http://ecosportdiscoveries.co.in/
Ford Ecosport SUV is only Rs 5.59 lakh (ex-showroom Delhi) .........will pull the customers who were earlier driving a sedan or even considering buying a compact sedan or a top end hatchback will now shift to the EcoSport.
