Colgate ‘andar se strong’ moment

Colgate-Palmolive andar se strong (inner strength) campaign was first rolled out in Nov 2018 featuring Deepika Padukone. Conceptualised by Redfuse Communications, the campaign comprises two ad films. In one TVC, Deepika Padukone and her mother are seen talking about what makes her strong from within. The other shows a small girl demonstrating her inner strength through a confident smile as she joins a group of boys in a game of football. In this campaign, we wanted to highlight that inner strength is most important to experience life to the fullest. Both the TVCs focus on ‘Andar se Strong’ stories but manifest in different ways.

Colgate Visible White Toothpaste Ad Campaign

Colgate-Palmolive recently launched new whitening toothpaste — ‘Colgate Visible White’ — that offers whiter teeth in just one week. The product was launched by brand ambassador Sonam Kapoor. Todays Hindu Newspaper has one page ad about this new toothpaste. Colgate toothpaste has Whitening Accelerators, exfoliate stains and polish teeth surface. looks like Colgate aims to create the beauty segment within Oral Care. The campaign includes TV, online, print and outdoor ads. The digital campaign will see Sonam Kapoor and her team talking about the importance of teeth whitening as a beauty regime and engaging with consumers, on the social media platform. 

Procter & Gamble launched Oral B early this month in Mumbai. This launch made Colgate to increase advertising and promotion spending in India. Let us watch how Colgate the market leader battle out oral B toothpaste launch.