Colgate-Palmolive recently launched new whitening toothpaste — ‘Colgate Visible White’ — that offers whiter teeth in just one week. The product was launched by brand ambassador Sonam Kapoor. Todays Hindu Newspaper has one page ad about this new toothpaste. Colgate toothpaste has Whitening Accelerators, exfoliate stains and polish teeth surface. looks like Colgate aims to create the beauty segment within Oral Care. The campaign includes TV, online, print and outdoor ads. The digital campaign will see Sonam Kapoor and her team talking about the importance of teeth whitening as a beauty regime and engaging with consumers, on the social media platform.
Procter & Gamble launched Oral B early this month in Mumbai. This launch made Colgate to increase advertising and promotion spending in India. Let us watch how Colgate the market leader battle out oral B toothpaste launch.
No comments:
Post a Comment