Frooti Rebranding

Frooti, introduced in 1985, is the most popular mango flavoured drink in India.  Frooti was the first drink to be sold in Tetra Pack packaging in the country.  Parlé Agro rebrands the  Frooti from its sweet and child-centric image to give it a bold and contemporary look.  New Logo, Packaging, and Brand Campaign for Frooti by Pentagram and Sagmeister & Walsh.

Most of us remember the Frooti’s Fresh n Juicy campaign. 

The new ad starts with these miniature characters stumbling upon a giant mango in the desert. They try to move the mango by tying it to an elephant, a car and more but find that no amount of force will make it budge. They then realize it’s only the power of their collective voice which magically lifts the mango and bursts into the new Frooti bottle. Crazy lyrics go like ‘aam suckita..lickita..enjoyita’ At the end we see SRK picking up the same Frooti bottle from his shopping bag, which is where all this was happening.

Let the old make way for the new - OLX

The new ad shows Dhanush helping his family to upgrade to a bigger family car by easily selling the old one on OLX.Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. 

Creative agency: Lowe Lintas + Partners

Fevikwik Todo Nahi Jodo

TVC campaign titled ‘Todo Nahin, Jodo’ Launched on 15 Feb 2015.  The  lowering of the flags ceremony on the border of India and Pakistan, soldier from Pakistan and the other from India.  As the crowds on both side of the border cheer on, the two men march past. The Indian military man notices that his Pakistani counterpart’s shoe sole has come off and points it off to him. Acting quickly and taking matters into his hands, the Indian man helps out pakistan military man. As the events are played back in slow motion, the film ends with a quick show of respect from from other side and the campaign tagline of, ‘todo nahi, jodo’.  “Fevikwik is about solving problems. Fevikwik is about bonding.  Fevikwik is about bringing a smile on the face of everyone in the world.”

Client: Pidilite
Creative agency: Ogilvy & Mather, Mumbai

Lalitha Jewellery - Print Ad

Lalithaa jewellery  came out with two full page ad. The first page of the newspaper was blank and it has a small statement " Strangely, we are forced to waste a full page to draw your attention to the high wastage you pay for jewels." The next page had one page ad of Lalithaa jewellery  "Say no to high wastage  for Gold's Sake! This high lights that jewellery company uses emotional appeal to customers. First they waste your gold. Then, they charge you for it.