Uber recently launched gift card, which can be send in minutes and can be redeemed in both uber and uber eats. The card is valid for 36 months and can be added only through Uber app. Card can be purchased using Paytm and Woohoo. Uber gift card official issuer is Qwikcilver. The upcoming festive season gives us the perfect opportunity to launch the Uber Gift Card, a first-of-its-kind initiative combining fantastic offers across food and transportation at the tap of a button.

The two full page ad was published in leading newspaper like Times of India. The ad able to get the attention of target customers but failed to communicate the need clearly. Why do I need to buy this card? Can this card be a substitute to the usual Diwali Gifts?

Bisleri New Ad Campaign – All packed water is not Bisleri…

I remember last year Bisleri’s Chairman Ramesh Chauhan in his interview mentioned that Bisleri water does not need any ads (Economic Times, 2017). Recently Bisleri launched an ad campaign which highlights that all packed water is not Bisleri ‘Har Paani Ki Bottle Bisleri Nahin’. The ad campaign shows two camels walking towards a shop in middle of hot desert. They ask for two bottles of Bisleri but shopkeeper hands two other brands of bottled water. THe camels drinks it and spit it on the shop keeper face telling him they are not donkeys. Then shop keeper hands over the Bisleri water and camels happily drinks the water. The brand try to highlight that every packed water is not as good as Bisleri.

The Bisleri was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India in the year 1965. The Bisleri mineral water was then sold to India’s Parle in 1969. The Bisleri holds around 24% (Livemint, 2017) value share. Bisleri is planning to double its revenue from the current Rs1,500 crore (as of March 2017) to Rs3,000 crore by FY2020. This ad campaign may help them to regain their lost market share in this competitive market.

https://www.youtube.com/watch?time_continue=3&v=YTdFS47ByVM&feature=emb_logo

Tetley’s Tea Ad Campaign - green tea contains five-times the amount of antioxidants than an apple

Recently launched Tetley Tea ads highlight their pain point - green tea contains five-times the amount of antioxidants than an apple. The ad communicates that green tea will make you health better even after eating extra snacks.

Prestige Courtyards print ads with a pouch of wet paper towel

7th April 2018 Hindu newspaper presented an interesting ad campaign of Prestige Courtyards. Prestige Group  is one of real estate company which launched a new project called Prestige Courtyards. The print ad carried a subheading " To experience its cool and refreshing living experience, just tear this open." They kept a pouch of wet paper towel with some nice perfume smell. 

Airtel targets Reliance Communications customers with a print ad.

Once Reliance Communications reported that they will exit the 2G business made Airtel to publish interesting ad the next day in all leading newspapers. The ad wordings looks direct and offending.  RCom had 81,272,601 subscribers as per the latest data by Telecom Regulatory Authority of India (TRAI) at the end of July. 

Save their tears - Johnson’s Baby Shampoo

Save their tears - Johnson’s Baby Shampoo

Raising a kid is tough and can be very stressful sometimes. Kids are unpredictable, and it’s very easy to upset them. It was important to demonstrate how much Johnson’s Baby understands the struggle of being a parent and at the same time showcase how the product benefit can make parenting a bit easier.  

The three characters are designed to recall a cartoonish mood, yet full of details and life. The three ads share the same spirit: colour palettes, illustration style and context. We focused on their body language and facials expressions, giving particular attention to the faces and hands. Clay is the material we chose to shape the three sculptures. The characteristics and the malleability of the material allowed us to create a colourful and joyful design for the three characters, in a context between fantasy and reality. The process was entrusted to an Italian artist. Every inch of the sculptures was handmade accordingly to our needs, bringing to life the idea with a unique and polished style. 

 The buzz scores (message recall and brand awareness) increased by 165% from the start until end of campaign.

Agency: Impact BBDO, Dubai, UAE

Source: http://adsoftheworld.com/media/print/johnson_johnson_teddy_bear

Da Da Ding: Nike India’s Thumping Girl

Nike in its latest ad, presenting Indian women in a way that commercials never shown before. Nike film featuring female athletes, doing what they do best – running, jumping, sweating, dancing, fighting, and screaming and also looking pretty damn good doing it.

 “Da Da Ding” ad was created in collaboration with Wieden & Kennedy Delhi, directed by French director François Rousselet and set to a thumping tune by Gener8ion, featuring American rapper Gizzle. It celebrates India’s female athletes across a diverse range of passions, including basketball, football, running, training and India’s national obsession: cricket.


The most successful “Marketing Strategy” in the w o r l d: Never focus on the product; focus on the perceived (or projected) spirit behind that product. The product needs to be more than its utility.