BhartiAirtel has launched myPlan, a new option for post-paid subscribers to customize a plan suitable according to their needs. Airtel is the the first telecom operator in the country to offer flexible plan. Customer can choose monthly rental priced between Rs. 199 and Rs. 999 and then myPacks, which are free benefits,
finally they can choose boosters at a nominal rate. The pre-paid
customers make up 95%-96% of mobile users in India which is around 900 million.. However, the mere 5% of post paid
customers contribute up to 25% of the total revenues of the sector. On an average, these
customers stay with an operator for three to four years when compared to
six to eight months for the pre-paid category. Hence, most mobile phone
companies are keen to increase this base of reliable, high value
customers.
Bharti Airtel Limited released a new commercial last week related to their new postpaid plan, called myPlan. The ad was created by Taproot Communications and directed by Ram Madhvani. The ad focuses on the message that the postpaid plan tailor made for every individual. The TVC shows various individuals using their phones through a simple abacus. The abacus will also be a key in-store feature that customers can use to plot their usage and create plans.
We need to wait to see if this campaign increases the number of post-paid users in India.
The TVC is a stylized
montage of various individuals using their phones in different ways, and
ends with the creation of a plan through a simple abacus. The abacus
will also be a key in-store feature that customers can use to plot their
usage and create plans.
The commercial is accompanied by an outdoor campaign in several cities
and POS material.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited has released a new commercial for its latest
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited
has released a new commercial for its latest postpaid plan, called
‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and
directed by Ram Madhvani, the commercial focuses on the plan’s unique
feature – a postpaid plan tailor-made for every individual.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited
has released a new commercial for its latest postpaid plan, called
‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and
directed by Ram Madhvani, the commercial focuses on the plan’s unique
feature – a postpaid plan tailor-made for every individual.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited
has released a new commercial for its latest postpaid plan, called
‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and
directed by Ram Madhvani, the commercial focuses on the plan’s unique
feature – a postpaid plan tailor-made for every individual.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited
has released a new commercial for its latest postpaid plan, called
‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and
directed by Ram Madhvani, the commercial focuses on the plan’s unique
feature – a postpaid plan tailor-made for every individual.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Bharti Airtel Limited
has released a new commercial for its latest postpaid plan, called
‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and
directed by Ram Madhvani, the commercial focuses on the plan’s unique
feature – a postpaid plan tailor-made for every individual.
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article
