Perfetti Van Melle India Launches Centre fresh Mints – Brand Extentions

Perfetti Van Melle India is the market leaders in certain categories of confectionaries like gums and jellies. Some of Perfetti’s famous brands are Mentos, Chupa Chups, Alphenliebe, Centrefruit, and Centre fresh. Perfetti recently launched Centre fresh Mints, which provides instant fresh breath benefits like centre fresh gums. Perfetti for the first time extending centre fresh brand  to non-gum segment like mint candy segment. The launch is backed with campaign on TV, extensively on Digital medium and strong visibility for retail stores.

Centre fresh Mint ad campaign “Hello Waali Mint” highlights that life shows pleasant surprises every now and then like meeting a girl on the street etc. and it is necessary to keep fresh breath handy. First part of the ad shows boy meeting a girl in library, second scenario they show a girl meeting a boy in dance party, third scenario they show meeting happing in a lift and the boy popping in the Centre fresh mint.

https://www.youtube.com/watch?time_continue=1&v=WczcCTWdxjE&feature=emb_logo

Anchor by Panasonic Launches New Ad Campaign

Anchor Electrical market leader in switches expanding into new segments like lighting and fans. Panasonic Corporation acquired Anchor Electrical in 2007. Due to this Anchor brand becomes a sub-brand of Panasonic and called as Anchor by Panasonic.

Anchor recently launched a new ad campaign titled as “Naye India Ke Badhte Load Ke Liye” which stresses the need of new age electrical appliances. When your home is packed with hi-tech electrical devices it is necessary to have quality wiring and MCB switches to protect the home from fire. The ad starts with showing an electric grill with coil heating, a man prepares barbecue chicken. When he was serving the kebabs to the guest there was a sound of burning in the background and the video shows short circuit due to excessive load of the barbecue grill. The film cuts to a sequence showing the durability and technology of the Anchor by Panasonic wires.

Uber recently launched gift card, which can be send in minutes and can be redeemed in both uber and uber eats. The card is valid for 36 months and can be added only through Uber app. Card can be purchased using Paytm and Woohoo. Uber gift card official issuer is Qwikcilver. The upcoming festive season gives us the perfect opportunity to launch the Uber Gift Card, a first-of-its-kind initiative combining fantastic offers across food and transportation at the tap of a button.

The two full page ad was published in leading newspaper like Times of India. The ad able to get the attention of target customers but failed to communicate the need clearly. Why do I need to buy this card? Can this card be a substitute to the usual Diwali Gifts?

Bisleri New Ad Campaign – All packed water is not Bisleri…

I remember last year Bisleri’s Chairman Ramesh Chauhan in his interview mentioned that Bisleri water does not need any ads (Economic Times, 2017). Recently Bisleri launched an ad campaign which highlights that all packed water is not Bisleri ‘Har Paani Ki Bottle Bisleri Nahin’. The ad campaign shows two camels walking towards a shop in middle of hot desert. They ask for two bottles of Bisleri but shopkeeper hands two other brands of bottled water. THe camels drinks it and spit it on the shop keeper face telling him they are not donkeys. Then shop keeper hands over the Bisleri water and camels happily drinks the water. The brand try to highlight that every packed water is not as good as Bisleri.

The Bisleri was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India in the year 1965. The Bisleri mineral water was then sold to India’s Parle in 1969. The Bisleri holds around 24% (Livemint, 2017) value share. Bisleri is planning to double its revenue from the current Rs1,500 crore (as of March 2017) to Rs3,000 crore by FY2020. This ad campaign may help them to regain their lost market share in this competitive market.

https://www.youtube.com/watch?time_continue=3&v=YTdFS47ByVM&feature=emb_logo