Anchor Electrical market leader in switches expanding into new segments like lighting and fans. Panasonic Corporation acquired Anchor Electrical in 2007. Due to this Anchor brand becomes a sub-brand of Panasonic and called as Anchor by Panasonic.
Anchor recently launched a new ad campaign titled as “Naye India Ke Badhte Load Ke Liye” which stresses the need of new age electrical appliances. When your home is packed with hi-tech electrical devices it is necessary to have quality wiring and MCB switches to protect the home from fire. The ad starts with showing an electric grill with coil heating, a man prepares barbecue chicken. When he was serving the kebabs to the guest there was a sound of burning in the background and the video shows short circuit due to excessive load of the barbecue grill. The film cuts to a sequence showing the durability and technology of the Anchor by Panasonic wires.
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