Perfetti Van Melle India is the market leaders in certain categories of confectionaries like gums and jellies. Some of Perfetti’s famous brands are Mentos, Chupa Chups, Alphenliebe, Centrefruit, and Centre fresh. Perfetti recently launched Centre fresh Mints, which provides instant fresh breath benefits like centre fresh gums. Perfetti for the first time extending centre fresh brand to non-gum segment like mint candy segment. The launch is backed with campaign on TV, extensively on Digital medium and strong visibility for retail stores.
Centre fresh Mint ad campaign “Hello Waali Mint” highlights that life shows pleasant surprises every now and then like meeting a girl on the street etc. and it is necessary to keep fresh breath handy. First part of the ad shows boy meeting a girl in library, second scenario they show a girl meeting a boy in dance party, third scenario they show meeting happing in a lift and the boy popping in the Centre fresh mint.
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