Nike in its latest ad, presenting Indian women in a way that commercials never shown before. Nike film featuring female athletes, doing what they do best – running, jumping, sweating, dancing, fighting, and screaming and also looking pretty damn good doing it.
“Da Da Ding” ad was created in collaboration with Wieden & Kennedy Delhi, directed by French director François Rousselet and set to a thumping tune by Gener8ion, featuring American rapper Gizzle. It celebrates India’s female athletes across a diverse range of passions, including basketball, football, running, training and India’s national obsession: cricket.
The most successful “Marketing Strategy” in the w o r l d: Never focus on the product; focus on the perceived (or projected) spirit behind that product. The product needs to be more than its utility.
