Amul vs Britannia Cookies War

Britannia and Amul are currently involved in the ‘Cookies war’. Anand Milk Union Limited (Amul) recently launched butter cookies – has accused other biscuit manufacturers in the Indian market of allegedly producing butter cookies for the Indian market that contain more vegetable oil than real butter.  Amul recently released an ad, claiming that other biscuit manufacturers used just 0.3-3% butter and 20-22% vegetable oil in their cookies.

Bournvita Inner Strength

Bournvita has launched a new ads this month that focuses on a unique sports relationship of a grandmother and her granddaughter. Cadbury Bournvita malted drink debuted in 1948 in India, the same year Cadbury India was established. In India, India’s health food drinks category is valued at Rs 6,500 crore, growing 12% a year by volumes and 9% by value. The market share of Horlicks and Boosts value is 53.8 in FY19 (Nielsen, 2019). Bournvita market share is around 15.2% and Pediasure and Ensure market share is around 9.2%.

This new ad communicates that times have changed and children need a special strength to overcome hurdles. Bournvita, gives kids with inner strength formula that gives strong bones, muscles and an active brain.