Britannia and Amul are currently involved in the ‘Cookies war’. Anand Milk Union Limited (Amul) recently launched butter cookies – has accused other biscuit manufacturers in the Indian market of allegedly producing butter cookies for the Indian market that contain more vegetable oil than real butter. Amul recently released an ad, claiming that other biscuit manufacturers used just 0.3-3% butter and 20-22% vegetable oil in their cookies.
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