Bournvita has launched a new ads this month that focuses on a unique sports relationship of a grandmother and her granddaughter. Cadbury Bournvita malted drink debuted in 1948 in India, the same year Cadbury India was established. In India, India’s health food drinks category is valued at Rs 6,500 crore, growing 12% a year by volumes and 9% by value. The market share of Horlicks and Boosts value is 53.8 in FY19 (Nielsen, 2019). Bournvita market share is around 15.2% and Pediasure and Ensure market share is around 9.2%.
This new ad communicates that times have changed and children need a special strength to overcome hurdles. Bournvita, gives kids with inner strength formula that gives strong bones, muscles and an active brain.
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