Cadbury Bournville Not So Sweet

Interesting ad which communicates sweetness is dangerous.  The Cadbury’s Bournville TVC  features blonde women chatting at a hen party. One of them is gushing about her new pet kitten to another who keeps exclaiming ‘so sweet’ to everything. Their onlookers, two more ladies watch them expressionless, sharing a chocolate, as a giant plant appears out of nowhere and swallows the chatter. The film ends with a shot of the bored onlookers and the brand’s logo and tagline – ‘not so sweet.’

Agency: O&M India

The major issue in the ad is no indian models used. I feel Indian models should be used to push this brand. This campaign  is integrated with Cadbury’s active presence on social media – https://www.facebook.com/cadburybournville