Kellogg's 'Anaaj ka Nashta'

Kelloggs is introduced the concept of Corn Flakes as a breakfast item throughout the world.  They are experts in changing breakfast eating habits of customers across the world. Kellogg's in 1990's came out with series of ads which focus that the Indian breakfast was not nutritious and that Indian breakfast was not very good for health.  This deeply hurt the sentiments of the Indian home makers. Later on they modified their campaign as Kellogg's breakfast is as good as any other Indian breakfast like idle or chappathi.

Kellogg's came out with a creative Hindu News Paper Ad on 25th September 2013. The ad was placed as if it is a news article and the ad was positioned below. When you have the first look you will feel that its a news article. The ad try to emphasis that corn flakes is a balanced breakfast. The second interesting aspect of the ad it that is has a small plastic pack of wheat pinned to the ad which helps to get the attention of the reader.  This small attachment creates curiosity to the read whole content of the ad. The title of the ad is Kickstart your day with a balanced Anaaj Ka Nashta.