Fevikwik Todo Nahi Jodo

TVC campaign titled ‘Todo Nahin, Jodo’ Launched on 15 Feb 2015.  The  lowering of the flags ceremony on the border of India and Pakistan, soldier from Pakistan and the other from India.  As the crowds on both side of the border cheer on, the two men march past. The Indian military man notices that his Pakistani counterpart’s shoe sole has come off and points it off to him. Acting quickly and taking matters into his hands, the Indian man helps out pakistan military man. As the events are played back in slow motion, the film ends with a quick show of respect from from other side and the campaign tagline of, ‘todo nahi, jodo’.  “Fevikwik is about solving problems. Fevikwik is about bonding.  Fevikwik is about bringing a smile on the face of everyone in the world.”

Client: Pidilite
Creative agency: Ogilvy & Mather, Mumbai