Frooti, introduced in 1985, is the most popular mango flavoured drink in India. Frooti was the first drink to be sold in Tetra Pack packaging in the country. Parlé Agro rebrands the Frooti from its sweet and child-centric image to give it a bold and contemporary look. New Logo, Packaging, and Brand Campaign for Frooti by Pentagram and Sagmeister & Walsh.
Most of us remember the Frooti’s Fresh n Juicy campaign.
The new ad starts with these miniature characters stumbling upon a giant mango in the desert. They try to move the mango by tying it to an elephant, a car and more but find that no amount of force will make it budge. They then realize it’s only the power of their collective voice which magically lifts the mango and bursts into the new Frooti bottle. Crazy lyrics go like ‘aam suckita..lickita..enjoyita’ At the end we see SRK picking up the same Frooti bottle from his shopping bag, which is where all this was happening.
I kind of liked the earlier one. Although the old logo had become long in the tooth, This logo is too industrial, less food, and even in the industrial space, it's not very appealing.
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