Colgate-Palmolive andar se strong (inner strength) campaign was first rolled out in Nov 2018 featuring Deepika Padukone. Conceptualised by Redfuse Communications, the campaign comprises two ad films. In one TVC, Deepika Padukone and her mother are seen talking about what makes her strong from within. The other shows a small girl demonstrating her inner strength through a confident smile as she joins a group of boys in a game of football. In this campaign, we wanted to highlight that inner strength is most important to experience life to the fullest. Both the TVCs focus on ‘Andar se Strong’ stories but manifest in different ways.
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