India’s fairness cream market is growing at rapid speed, fuelled by television advertisement by the celebrities and the rapidly changing lifestyles. The Indian whitening cream market is expanding at a rate of nearly 20% a year. An industry that once was associated with Fair and Lovely and Vicco, now includes international heavyweights like Ponds, Dove, Vaseline, Nivea, L’Oreal, Garnier, Nuetrogena, and Emami, with more joining them every year. We are exposed to advertisements continuously beaming in television which subconsciously leave their mark on us. These companies also use social media to reach their target consumers and provide real time advice, encouraging them to share their personal stories on various online forums, and influence consumption for a fraction of the cost. This post try to get into few of the commercials telecasted in TV recently.
1. Ponds has roped in beautiful miss India Navneet Kaur Dhillon to promote their Pond's White Beauty BB + Fairness cream. Their ad agency is Ogilvy & Mather.
2. Emami holds 58% market share of men's fairness cream market in India. To overcome the competition from foreign players they have relaunched Emami Fair and Handsome with new packaging, new positioning and campaign along with brand ambassador Shah Rukh Khan. Their ad agency is Situations Advertising. The commercial is about Shah Rukh Khan’s rise to stardom by wanting more (Zyada) from life. The campaign is also supplemented by outdoor, digital and print media promotions.
3. HUL Fair and Lovely holds around 50% - 60% of skin whiting market in India. The HUL ad shows Virat Kohli endorsing Fair and Lovely Max.
4. L’Oréal coming out promoting their product one by one in India. Garneir India ad agency is Publicis Capital India.
4. L’Oréal coming out promoting their product one by one in India. Garneir India ad agency is Publicis Capital India.
No comments:
Post a Comment