Hindustan Unilever’s Lifebuoy launched an inventive new campaign focusing on hygiene and handwash. The unique campaign ‘Help a Child Reach 5’ is based on the heart-breaking fact that every year nearly 2 million children die before the age of 5 due to infections, which can be prevented by propagating cleanliness beginning with the simple act of washing hands. Socially responsible brands will create a very positive image about the brand. This is one of the best CSR campaign i’ve seen. I just loved the heart touching video and the message it delivers.
Every year, two million children under five die of infections like diarrhoea and pneumonia. Lifebuoy has created a unique social campaign to create awareness on this disturbing statistic about children under 5 years. Thesgora has one of the highest rates of diarrhoea in India. The Gondappa campaign aims to improve hygiene standards in Thesgora village in Madhya Pradesh by providing handwashing education to children and their families to reduce the number of children dying from infections such as diarrhoea and pneumonia.
Hats off to Lowe & Lintas Partners and Lifebuoy for creating this masterpiece. Not to mention the background score is excellent as well. Credit goes to the whole team who have created the video. Special mention about the background score and tamil song by Clinto Cerejo, one the main singer in some of the ARR albums.
Client: Unilever Brand: Lifebuoy
Samir Singh,Rohit Bhasin, Myriam Sidibe, Anusha Gupta, Kristine Go, Shalini Seneviratne, Anila Gopal
Agency: Lowe Lintas + Partners
Creative Team: R. Balki / Amer Jaleel / Sagar Kapoor / Garima Khandelwal
Account Management: Virat Tandon / Vinay Vinayak / Rohit Chatterjee / Rohan Fernandes/ Natasha Sunderan
Account Planning: Varsha Chawda / Saji Abraham
Production House – Chrome Pictures Pvt Ltd Mumbai
Director – Amit Sharma
Producer – Prafull Sharma
DOP – Tapan Basu
Chief AD – Naved Ahmed
Editor – Shekhar Prajapati
Music – Clinton Cerejo
http://www.hul.co.in/brands-in-action/detail/Lifebuoy-adopts-Indian-village/346573/
https://www.facebook.com/LifebuoyIndia?brand_redir=1
http://www.youtube.com/user/helpachildreach5?feature=watch
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