Lalithaa jewellery came out with two full page ad. The first page of the newspaper was blank and it has a small statement " Strangely, we are forced to waste a full page to draw your attention to the high wastage you pay for jewels." The next page had one page ad of Lalithaa jewellery "Say no to high wastage for Gold's Sake! This high lights that jewellery company uses emotional appeal to customers. First they waste your gold. Then, they charge you for it.
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