Advertiser: Blue Star Limited
Date of release: March, 2013
Creative Agency: Interface Communications
Blue Star primarily focuses on the corporate and commercial markets. But over the last couple of years, Blue Star has been aggressively targeting the residential segment. The key message is get office like cooling in home.
The Blue Star air conditioner TVC is supported by print ads and hoarding in important locations in Chennai. The recent TVC shows old male boss at office, and his wife at home. It looks like housewife is having a conversation with the boss, but they are both located in different place. Both of them are shown to be angry through their movements and expressions. Jazz music in the background indicates their fury. Once the Blue Star AC is switched on, the two instantly calm down. Their body language changes.
Its really creative ad and clearly communicate the message. Its good to see pantomime used in this ad. Pantomime is a dramatic entertainment, originating in Roman mime, in which performers express meaning through gestures accompanied by music.
2013 TVC
2012 TVC
2011 TVC
Date of release: March, 2013
Creative Agency: Interface Communications
Blue Star primarily focuses on the corporate and commercial markets. But over the last couple of years, Blue Star has been aggressively targeting the residential segment. The key message is get office like cooling in home.
The Blue Star air conditioner TVC is supported by print ads and hoarding in important locations in Chennai. The recent TVC shows old male boss at office, and his wife at home. It looks like housewife is having a conversation with the boss, but they are both located in different place. Both of them are shown to be angry through their movements and expressions. Jazz music in the background indicates their fury. Once the Blue Star AC is switched on, the two instantly calm down. Their body language changes.
Its really creative ad and clearly communicate the message. Its good to see pantomime used in this ad. Pantomime is a dramatic entertainment, originating in Roman mime, in which performers express meaning through gestures accompanied by music.
2013 TVC
2012 TVC
2011 TVC
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