Coca Cola - Spread happiness

Another interesting new Coca Cola TVC which focus on showing kindness towards others. The ‘Bewajah khushiyan lutao, Coca-Cola pilao’ campaign inspires everyone to spread and share happiness without any reason, through little gestures like sharing an ice cold bottle of Coca-Cola.

The TVC highlights the everyday situations where one can spread happiness just by undertaking simple gestures. The genuine and spontaneous moments of happiness experienced by the giver and receiver are the highlight of the ad. I hope this ad encourages people to undertake simple acts of kindness towards others.

Along with the mass-media campaign, Coca-Cola will also engage with consumers through a special on-ground activation in over 1000 towns across the country. Starting mid-April, 2013, more than 2 million consumers will experience the joy of sharing a Coca-Cola and spreading happiness. This mass consumer outreach is taking forward the Summer Campaign thought of "Bewajah khushiyan lutao…Coca-Cola pilao", where the brand will engage and excite consumers. This initiative is aimed at provoking spontaneous moments of happiness and genuine excitement amongst the consumers. In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on-ground initiatives across all key markets.

Creative agency: McCann WorldGroup India
Launch Date: April 2013

Source: http://www.coca-colaindia.com/presscenter/Coca-Cola-Campaign.html