Minimalism is any design or style in which the simplest and fewest elements are used to create the maximum effect. Minimalist concept is also widely used in advertising. Minimalist ads are popular for their simplicity, single image, one/two word catchy slogans, strong messages, and few colours. When you say less your audience retains more. Leonardo Da Vinci said "simplicity is the ultimate sophistication." The idea of being simple isn't banal, it's elegant.
Here are some of the examples of a beautifully, simplistic ad that I came across:
1. Volkswagen Beetle's print ad
Advertising Agency: DDB Mudra
2. Fevikwik
Advertising Agency: Ogilvy & Mather, Mumbai, India
3. Clinic All Clear - Get the city out of your hair
Agency: Lowe Mumbai
Released: March 2008
Source: Coloribus
4. Addidas Sandals
Another brilliant minimalist print ad...no idea about its ad agency.
Here are some of the examples of a beautifully, simplistic ad that I came across:
1. Volkswagen Beetle's print ad
Advertising Agency: DDB Mudra
2. Fevikwik
Advertising Agency: Ogilvy & Mather, Mumbai, India
3. Clinic All Clear - Get the city out of your hair
Agency: Lowe Mumbai
Released: March 2008
Source: Coloribus
4. Addidas Sandals
Another brilliant minimalist print ad...no idea about its ad agency.
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