Financial independence on retirement is crucial because of the way our society is transforming and the way our economy is growing. Indian are known for their conservative style of investing on property or gold. The largest liability is home loan because most of us tend to stretch our home budget, the home loan repayment consumes more than 40 per cent of total monthly income. This leaves limited room to pursue other investment objectives. Loss of confidence in the face of economic uncertainty may also prompt people to put their retirement savings into cash deposits.
The banks biggest challenge is to create awareness about the retirement plans and the benefits of long-term savings rather than investing on property or gold. HSBC ad beautifully captures the attention of the reader by showing the importance of retirement plans. It should also try to mention what way their plan will be better than investing in property.
good
ReplyDelete