Prestige Courtyards print ads with a pouch of wet paper towel

7th April 2018 Hindu newspaper presented an interesting ad campaign of Prestige Courtyards. Prestige Group  is one of real estate company which launched a new project called Prestige Courtyards. The print ad carried a subheading " To experience its cool and refreshing living experience, just tear this open." They kept a pouch of wet paper towel with some nice perfume smell. 

Airtel targets Reliance Communications customers with a print ad.

Once Reliance Communications reported that they will exit the 2G business made Airtel to publish interesting ad the next day in all leading newspapers. The ad wordings looks direct and offending.  RCom had 81,272,601 subscribers as per the latest data by Telecom Regulatory Authority of India (TRAI) at the end of July. 

Save their tears - Johnson’s Baby Shampoo

Save their tears - Johnson’s Baby Shampoo

Raising a kid is tough and can be very stressful sometimes. Kids are unpredictable, and it’s very easy to upset them. It was important to demonstrate how much Johnson’s Baby understands the struggle of being a parent and at the same time showcase how the product benefit can make parenting a bit easier.  

The three characters are designed to recall a cartoonish mood, yet full of details and life. The three ads share the same spirit: colour palettes, illustration style and context. We focused on their body language and facials expressions, giving particular attention to the faces and hands. Clay is the material we chose to shape the three sculptures. The characteristics and the malleability of the material allowed us to create a colourful and joyful design for the three characters, in a context between fantasy and reality. The process was entrusted to an Italian artist. Every inch of the sculptures was handmade accordingly to our needs, bringing to life the idea with a unique and polished style. 

 The buzz scores (message recall and brand awareness) increased by 165% from the start until end of campaign.

Agency: Impact BBDO, Dubai, UAE

Source: http://adsoftheworld.com/media/print/johnson_johnson_teddy_bear

Da Da Ding: Nike India’s Thumping Girl

Nike in its latest ad, presenting Indian women in a way that commercials never shown before. Nike film featuring female athletes, doing what they do best – running, jumping, sweating, dancing, fighting, and screaming and also looking pretty damn good doing it.

 “Da Da Ding” ad was created in collaboration with Wieden & Kennedy Delhi, directed by French director François Rousselet and set to a thumping tune by Gener8ion, featuring American rapper Gizzle. It celebrates India’s female athletes across a diverse range of passions, including basketball, football, running, training and India’s national obsession: cricket.


The most successful “Marketing Strategy” in the w o r l d: Never focus on the product; focus on the perceived (or projected) spirit behind that product. The product needs to be more than its utility.

Frooti Rebranding

Frooti, introduced in 1985, is the most popular mango flavoured drink in India.  Frooti was the first drink to be sold in Tetra Pack packaging in the country.  Parlé Agro rebrands the  Frooti from its sweet and child-centric image to give it a bold and contemporary look.  New Logo, Packaging, and Brand Campaign for Frooti by Pentagram and Sagmeister & Walsh.

Most of us remember the Frooti’s Fresh n Juicy campaign. 

The new ad starts with these miniature characters stumbling upon a giant mango in the desert. They try to move the mango by tying it to an elephant, a car and more but find that no amount of force will make it budge. They then realize it’s only the power of their collective voice which magically lifts the mango and bursts into the new Frooti bottle. Crazy lyrics go like ‘aam suckita..lickita..enjoyita’ At the end we see SRK picking up the same Frooti bottle from his shopping bag, which is where all this was happening.

Let the old make way for the new - OLX

The new ad shows Dhanush helping his family to upgrade to a bigger family car by easily selling the old one on OLX.Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. 

Creative agency: Lowe Lintas + Partners

Fevikwik Todo Nahi Jodo

TVC campaign titled ‘Todo Nahin, Jodo’ Launched on 15 Feb 2015.  The  lowering of the flags ceremony on the border of India and Pakistan, soldier from Pakistan and the other from India.  As the crowds on both side of the border cheer on, the two men march past. The Indian military man notices that his Pakistani counterpart’s shoe sole has come off and points it off to him. Acting quickly and taking matters into his hands, the Indian man helps out pakistan military man. As the events are played back in slow motion, the film ends with a quick show of respect from from other side and the campaign tagline of, ‘todo nahi, jodo’.  “Fevikwik is about solving problems. Fevikwik is about bonding.  Fevikwik is about bringing a smile on the face of everyone in the world.”

Client: Pidilite
Creative agency: Ogilvy & Mather, Mumbai