Frooti Rebranding

Frooti, introduced in 1985, is the most popular mango flavoured drink in India.  Frooti was the first drink to be sold in Tetra Pack packaging in the country.  Parlé Agro rebrands the  Frooti from its sweet and child-centric image to give it a bold and contemporary look.  New Logo, Packaging, and Brand Campaign for Frooti by Pentagram and Sagmeister & Walsh.

Most of us remember the Frooti’s Fresh n Juicy campaign. 

The new ad starts with these miniature characters stumbling upon a giant mango in the desert. They try to move the mango by tying it to an elephant, a car and more but find that no amount of force will make it budge. They then realize it’s only the power of their collective voice which magically lifts the mango and bursts into the new Frooti bottle. Crazy lyrics go like ‘aam suckita..lickita..enjoyita’ At the end we see SRK picking up the same Frooti bottle from his shopping bag, which is where all this was happening.

Let the old make way for the new - OLX

The new ad shows Dhanush helping his family to upgrade to a bigger family car by easily selling the old one on OLX.Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. 

Creative agency: Lowe Lintas + Partners

Fevikwik Todo Nahi Jodo

TVC campaign titled ‘Todo Nahin, Jodo’ Launched on 15 Feb 2015.  The  lowering of the flags ceremony on the border of India and Pakistan, soldier from Pakistan and the other from India.  As the crowds on both side of the border cheer on, the two men march past. The Indian military man notices that his Pakistani counterpart’s shoe sole has come off and points it off to him. Acting quickly and taking matters into his hands, the Indian man helps out pakistan military man. As the events are played back in slow motion, the film ends with a quick show of respect from from other side and the campaign tagline of, ‘todo nahi, jodo’.  “Fevikwik is about solving problems. Fevikwik is about bonding.  Fevikwik is about bringing a smile on the face of everyone in the world.”

Client: Pidilite
Creative agency: Ogilvy & Mather, Mumbai

Lalitha Jewellery - Print Ad

Lalithaa jewellery  came out with two full page ad. The first page of the newspaper was blank and it has a small statement " Strangely, we are forced to waste a full page to draw your attention to the high wastage you pay for jewels." The next page had one page ad of Lalithaa jewellery  "Say no to high wastage  for Gold's Sake! This high lights that jewellery company uses emotional appeal to customers. First they waste your gold. Then, they charge you for it. 

Google Reunion

An emotional Google search engine advertisement has become a big hit in India and Pakistan by surprisingly invoking a searing and traumatic period in the shared history of the South Asian arch rivals. Google ad "Reunion" portrays two childhood friends, now elderly men, who haven't seen each other since they were separated by the 1947 partition that created India and Pakistan from the old British empire.The three-minute film opens with an old man narrating his childhood memories to his granddaughter. He mentions his childhood friend, who he had to part ways with during partition. The granddaughter then takes to Google and finds ways of reconnecting her grandfather with his childhood friend. She manages to connect with the man’s grandson in Pakistan, and invites him over to New Delhi to surprise her grandfather on his birthday. Created by Ogilvy & Mather, the campaign consists of a three-minute lead film, and four short films focused on product offerings. It might seem a risky strategy to co-opt partition for a feel-good search engine advertisement. Within a span of a little over 3 minutes, a beautiful story was successfully narrated which is a clear sign to brands that they can also do so much more on digital." In spite of being a tech brand, Google has been rolling out campaigns that give it a human face, across the globe.

Airtel myPlan

BhartiAirtel has launched myPlan, a new option for post-paid subscribers to customize a plan suitable according to their needs. Airtel is the the first telecom operator in the country to offer flexible plan. Customer can choose monthly rental priced between Rs. 199 and Rs. 999 and then myPacks, which are free benefits, finally they can choose boosters at a nominal rate. The pre-paid customers make up 95%-96% of mobile users in India which is around 900 million.. However, the mere 5% of post paid customers contribute up to 25% of the total revenues of the sector. On an average, these customers stay with an operator for three to four years when compared to six to eight months for the pre-paid category. Hence, most mobile phone companies are keen to increase this base of reliable, high value customers.

Bharti Airtel Limited released a new commercial last week related to their new postpaid plan, called myPlan. The ad was created by Taproot Communications and directed by Ram Madhvani. The ad focuses on the message that the postpaid plan tailor made for every individual. The TVC shows various individuals using their phones through a simple abacus. The abacus will also be a key in-store feature that customers can use to plot their usage and create plans.

We need to wait to see if this campaign increases the number of post-paid users in India.

The TVC is a stylized montage of various individuals using their phones in different ways, and ends with the creation of a plan through a simple abacus. The abacus will also be a key in-store feature that customers can use to plot their usage and create plans. The commercial is accompanied by an outdoor campaign in several cities and POS material.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest postpaid plan, called ‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and directed by Ram Madhvani, the commercial focuses on the plan’s unique feature – a postpaid plan tailor-made for every individual.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest postpaid plan, called ‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and directed by Ram Madhvani, the commercial focuses on the plan’s unique feature – a postpaid plan tailor-made for every individual.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest postpaid plan, called ‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and directed by Ram Madhvani, the commercial focuses on the plan’s unique feature – a postpaid plan tailor-made for every individual.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest postpaid plan, called ‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and directed by Ram Madhvani, the commercial focuses on the plan’s unique feature – a postpaid plan tailor-made for every individual.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Bharti Airtel Limited has released a new commercial for its latest postpaid plan, called ‘myPlan’. Conceptualised by Agnello Dias of Taproot Communications and directed by Ram Madhvani, the commercial focuses on the plan’s unique feature – a postpaid plan tailor-made for every individual.

Read more at: http://www.firstpost.com/brands/airtels-tailor-made-plan-leaves-its-customers-awestruck-1173207.html?utm_source=ref_article

Idea Cellular - "myIdea Showroom on Mobile"

The Idea Cellular has launched a new service called “myIdea showroom on mobile”. Idea Cellular has come up with an innovative campaign to promote its my idea showroom services, over 125 million Idea users can just dial ‘121’ from their Idea number and access Idea Showroom, anywhere, anytime in these fast-paced times in the new-age India, when reaching a showroom often needs to be timed and planned in advance, Idea Cellular has elevated the customer service experience by enabling access to showroom at customer’s convenience.

Idea’s new TVC, riding on a hummable tune – ‘Do the 121’ – and a catchy dance step, goes on-air on Friday, September 6th, during the opening of the new season of Kaun Banega Crorepati (KBC), powered by Idea. The company’s association with KBC continues for the 4th consequent year. TVC promotes its 121 offering, the toll free number mobile users can dial to avail offers, subscribe to value added services, internet plans and so on. Created by Lowe Lintas and Partners, the film uses a dance move to promote the 1-2-1 offering.

The film opens with a boy asking for a directions to the Idea showroom. The man responds with a dance move – he jumps once to the count of one, moves a step to his right and jumps again and says ‘2’, and then takes a step to his left to jump one more time, and says ‘1’ again. He adds, 'Aa gaya Idea ka showroom' (You’ve reached the Idea showroom). The film goes on to show a series of situations where people perform the same move, before showing a boy do the move on a mobile – stepping on the keys ‘1’, ‘2’ and ‘1’ in the process. A voice over explains that users simply need to dial 121’ for the Idea showroom to ‘come to them’.